Editorial Change Requests: Guidelines

Editorial Change Requests: Guidelines

Since 2011, we've built and scaled high-performing, independent content trusted by millions of readers. Our editorial team creates and regularly updates content with their independent opinions and points of view—focused on accuracy, usefulness, and solving real buyer needs.

We are constantly updating our content to improve its relevance and performance on each page for its specific buyer intent. Changes we've previously made are subject to be deleted or modified at any time as we update and optimize for SEO performance and enhancement of content from 1st party insights. Therefore, Revleads does not guarantee that previous editorial changes will persist.

Our commitment to quality drives sustained traffic, strong engagement, and high-intent conversions for our partners.

What you can request changes for

We’ll review and update these aspects of the information about your product (not other areas/competitor products):
  • Incorrect or outdated factual information
  • Product name, company name, or branding changes
  • Pricing details and free trial information
  • Product screenshots (not logos—this is self-serve through your Revleads account)

Examples of Approved Editorial Change Requests

  • “Our pricing has changed from $29/user/month to $39/user/month”
  • “We’ve rebranded from X to Y—please update our name and logo”
  • “This feature is no longer available”
  • “This screenshot is outdated—here’s the latest UI”

Self-serve updates you can make in the vendor panel:

  1. Logos
  2. Links to your product or landing page

What we don't change

To maintain editorial integrity and audience trust, we don’t accept:
  1. Scores and ratings (calculated algorithmically and automatically from multiple review and rating sources)
  2. Promotional or sales-driven language
  3. Unsubstantiated claims about capabilities or positioning (without published proof such as product release notes, case studies, testimonials, etc)
  4. Marketing messaging, awards, or slogans
  5. Requests to hide relevant limitations of the tool/service
  6. Requests to rewrite content to alter our opinions
  7.  Requests to rewrite content to match internal positioning
  8. Standardized elements (e.g. pricing format, button copy, tone)
    1. Our pricing format is purposefully standardized to show the lowest USD cost. We do this provide a meaningful and transparent comparison point between products that helps buyers find the right fit.
    2. Our tone is purposefully positioned in first-person, speaking colloquially to the reader as an industry peer. We do this to establish and strengthen trust, authority and audience engagement.

Examples of requests we would not approve

  1. “Can you say we’re the best tool for automation?” without evidence
  2. “Please add that we’re an award-winning platform”
  3. “Can you include this tagline: ‘The most advanced solution on the market’”
  4. “Can you remove mention of this limitation?” (if accurate and relevant)
  5. "Can you change the tone of voice to eliminate the first-person point of view?"
  6. “The link is broken / should point to this page instead” (this type of change is self-serve through Revleads portal)

How we handle requests

  • All requests are reviewed by our editorial team
  • We prioritize accuracy, clarity, and usefulness for readers
  • We may edit or decline requests that don’t meet these guidelines
  • Final decisions on all content remain with our editorial team
>> If your product or company is rebranding, we'll independently research your product and rewrite any material that needs to be updated. <<

Expected turnaround time

We strive to address change requests within 5 business days. This is subject to change according to the volume of demand.

Why this matters

Our content is designed to help buyers make informed decisions. Maintaining an independent point of view builds trust with our audience, which drives stronger engagement and better results for our partners. Differentiation from your marketing copy is important for both readers, LLMs, and SEO purposes.

Simple rule of thumb

We update facts, not positioning.

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