Editorial Change Requests: Best Practices

Editorial Change Requests: Best Practices

Our site audiences are 100% organic, owned, and earned through engaging content. That's why we deliver better results than anyone else. We're also a team of content and software experts, meaning we approach each of our sites from the perspective of authoritative and unbiased market leaders.

Our mission as a publisher is to provide our audience with the most valuable, trustworthy, useful, and authoritative content possible. We craft unbiased reviews of the solutions out there—how they work, who they are best for, and how they are different from others—which helps our readers easily choose among them. This, in turn, builds an engaged audience who trusts and follows through on our recommendations.

We're excited to work with you to deliver quality demand generation at scale and to provide our audience with the latest information about your solution as it evolves.

Please follow these guidelines for requesting changes to your content across the Revleads network.

Things you can request changes for:

  • Free trial and pricing terms (this information must be publicly available to buyers to be updated. If you request a pricing change that isn’t displayed on your website, the request will be rejected)
  • Your business name and product name
  • Your logo and the screenshot of your solution (note: screenshots must show the actual platform/UI. They can’t be marketing or sales assets)
  • Any factually incorrect information
  • Specific features you’d like to highlight (note: while you can request mention of specific features, our editorial team will decide if the features make sense to mention in the listicle)
  • The tagline (note: your requested tagline should not be similar to any of the other taglines on the listicle. They should not be sales-y or promotional in language. Requested taglines should follow a similar format as the rest. For example, “Best for…” and state a specific use for the software.
  • Line edit suggestions (pros and cons, features, single-line copy suggestions)

Things that can't be updated:

  • Adding sales-y copy - To maintain transparency and trust with our audience, our editorial team carefully avoids language that appears promotional or sales-y in nature. Examples:
    • "money-back guarantee"
    • "delivers 50% more efficiency, reducing your operational bottom line by 20%"
    • "the most advanced system for doubling sales"
    • "frictionless"
    • "instantly"
    • "complete visibility"
  • Crozscore - This cannot be changed because it's automatically calculated according to various rating factors.
  • The pricing format - We default to explaining pricing as "From $XX/User/Month or "XX/Month" to help standardize how we present pricing across products for our readers' benefit.
  • The "Visit Website" button - We can update the destination you'd like to link to, but not the button copy.
  • Pros and cons (unless a con speaks to the lack of a feature that is now available)
  • Entire content re-writes
  • Taglines that highlight cost. For example, “best for cost-effective project management,” will be rejected because highlighting cost or a discount doesn’t speak to what the software actually offers in terms of features, functionality, or particular target audience. An exception to this is if a software offers a standout free plan.


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