We understand that your solution has a lot of great features to offer, but this doesn’t mean that all of them will be highlighted in every listicle. Deciding which features to highlight in our listicles involves a careful and strategic approach to ensure that the most relevant and impactful aspects of your software are showcased. Here’s how we determine the features to focus on:
1. Understand the Article Topic:
The primary step is to align the features with the overall topic of the listicle. If the listicle is called the "Best Task Management Software," we prioritize features that enhance task management capabilities such as task tracking, deadlines, prioritization, and reminders. Features unrelated to the core topic may be omitted unless they provide significant added value.
2. Analyze User Needs:
We consider what potential users are looking for in the software category. This involves researching common pain points and desired functionalities that users seek. We will likely highlight features that address these needs effectively.
3. Highlight Unique Selling Proposition (Tagline):
The features we focus on are often tied into your unique selling proposition (USP), also known as your tagline. If your tagline is "best for visual workflows," we emphasize features that support this claim, such as intuitive drag-and-drop interfaces, customizable Kanban boards, and visual project timelines. This ensures a cohesive narrative that reinforces why your software stands out. 4. Compare with Competitors:
Understanding the competitive landscape helps us identify which features are standard and which ones provide a competitive edge. Unique or superior features that differentiate your software from others in the same category are more likely to be highlighted.
5. Specific Use Cases for Industries or User Groups:
If your software or offering helps specific industries, user groups, or use cases, we may also highlight this if it’s relevant to the listicle topic.
6. User Feedback and Reviews:
Analyzing user reviews and feedback can provide insights into which features are most appreciated and valued by your users. Features that consistently receive positive mentions are likely to be emphasized. We also rely on user feedback and reviews to craft pros and cons lists.
Example in Context:
Article Topic: "Best Task Management Software"
Software tagline: "Best for visual workflows"
Focused Features: We will likely focus on features like visual task boards, customizable workflow templates, real-time collaboration on visual tasks, and integration with visual project planning tools. If this software provided a separate module for accounting, for example, this may be highlighted as a unique feature, but likely won’t be the biggest priority due to the feature’s relevance to the article’s topic.
By intentionally concentrating on specific features, we create a compelling narrative that aligns with the article’s topic and your software’s unique strengths. This not only highlights the most relevant aspects of your software but also ensures that the presentation is cohesive and helpful to potential users.
What to do if you want other features highlighted in your listing:
If we’ve accepted your application and you’ve reviewed the copy but believe there are additional relevant features that should be included, submit an editorial change request describing the features you would like to highlight and other features you’d like less emphasis on (if applicable). Please note that our editorial team reserves the right to accept, reject, or partially use the information you provide as we see fit for the article and the overall impact.
Read more: Editorial Change Requests: Best Practices