To ensure content published through our platform delivers maximum value for both readers and contributors, we only accept original material that has not been previously published online, including on your own site. Republishing existing content—even if it’s your own—can lead to search engine penalties for duplicate content. According to Google’s guidelines, websites that contain primarily duplicated or plagiarized material are unlikely to rank well in search results and may be removed from search indexing altogether.
Why Originality Matters:
Publishing original content isn’t just about avoiding penalties—it’s key to creating meaningful, high-performing content that benefits both your brand and ours. When content is custom-written for our platform, it performs better with search engines, resonates more with our audience, and aligns with our editorial standards.
Search Engine Optimization (SEO): Duplicate or syndicated content can harm rankings for both your site and ours. When search engines detect duplicate material across domains, they may penalize or deprioritize both versions—hurting discoverability, traffic, and the overall value of your advertising investment.
Credibility and Visibility: Fresh, original content increases your chances of ranking higher in search results, gaining more visibility and credibility with your audience.
Audience Value: Our readers come to us for unique, insightful takes—especially from users, creators, and experts with hands-on experience. Reposting something that’s already available elsewhere provides limited value.
What We’re Looking For Instead:
We encourage you to repurpose your existing ideas into new, platform-specific content that adds value by going deeper or taking a fresh angle. For example, you can collaborate with your product, sales, or customer success teams to write:
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Step-by-step walkthroughs or use case breakdowns
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Product tips, hacks, and time-saving techniques
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Feature explainers or onboarding stories
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Real-world examples from customers or power users
If you have existing content you’d like to adapt, we’re happy to help brainstorm a version that aligns with our editorial standards and your SEO goals—while remaining 100% original.
Why We Don’t Accept Competitor Content
As a digital media company operating multiple publications across a variety of industries and professional audiences, we maintain strict editorial boundaries to protect our brand integrity, legal standing, and the trust of our readers. That means we do not accept content originally created for or published by competing media and review platforms—even if it was produced on your behalf.
There are several reasons for this:
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Copyright and DMCA Concerns: Content developed or published through other media outlets may be protected under copyright or licensing agreements. Republishing or adapting that content, even with permission, can expose all parties to takedown requests or DMCA violations.
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Editorial Independence: We maintain a clear distinction between our platform and competing publications to preserve the authenticity and originality of our editorial voice. Publishing competitor-created materials risks blurring that line.
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Brand Trust: Our readers expect impartial, high-quality content. Repurposing content designed for other publishers’ sponsored or paid advertising efforts can compromise the perceived credibility of our editorial standards.
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Search Engine Risks: Competitor content may already be indexed and ranked by search engines. Republishing it—even in part—can hurt both your and our SEO performance.
If you've previously contributed content to another publication, we recommend reworking the ideas into a net-new format tailored to our audience, voice, and publishing goals. We’re happy to collaborate on ways to adapt your expertise into something unique and valuable for our readers.
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