How to Create Impactful Submission Content
The most compelling content comes from collaborating with stakeholders across your organization. Here's who should be involved and what they can contribute:
Key Team Members and What they can Bring
Product Marketers: Bring deep product knowledge and messaging alignment to ensure content speaks to market needs and maintains consistent positioning. Ideal for feature deep-dives and product updates.
Customer Success Managers: Offer frontline insights into how customers actually use products and what challenges they overcome. Perfect for creating how-to tutorials, use case breakdowns, and onboarding walkthroughs.
Sales Team Members: Understand prospect questions and objections, making them valuable for developing content addressing common concerns or highlighting differentiators in feature explainers.
Highly Engaged Customers: Provide authentic perspectives on real-world implementation and value realization. Their input elevates case studies and user stories with credibility and practical insights.
Power Users: Can articulate advanced techniques and creative applications of your product. Excellent collaborators for product templates, hacks, and specialized tutorials.
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