Our PPC campaigns are set to a minimum monthly budget of US$1,000 and are based on an auction model. This creates a dynamic advertising environment that requires ongoing monitoring to ensure you're capturing all of the possible clicks available in a month.
If for any reason you set your monthly budget below the US$1,000 minimum, you'll notice some features of the bidding platform will no longer be available to you. Your current bids will remain in place, however you won't be able to bid on new lists or change bids on active lists. Remember, you'll only pay for the clicks you receive, so you'll not be charged the minimum budget amount unless the clicks you receive add up to that amount.
Proactively plan to review your budget mid-month to ensure you're keeping on top of your campaign.
The system will review the pacing for your spend and determine if you'll go over 100% of your budget by the end of the month.
Your Account Manager reviews the budget forecast monthly. If we're forecasting your budget will be over 120% for the month, we'll send you an email to consider increasing your budget around the middle of the month.
You'll receive automated system notifications when you've used 75% of your budget, and once you've hit 100%. At 100%, your campaign will be paused and your listing will drop off any tools lists you were bidding on.
When the month completes, your budget will reset for the following month and you'll be added back into the lists you were previously bidding on. You may not get back on lists in the same position as you were, if any new bids have occurred between the time you dropped off and your budget resetting the next month.