Every application is reviewed by a human. We take into consideration your solution’s offerings and whether it fulfills the core functions highlighted in the listicle and meets the target audience’s needs. We continuously strive to build a reputation of credibility with our community. We do this to ensure that every single click on a listicle is of value and high intent.
While being included in a listicle can boost your product's visibility and credibility, it won’t always align with the article’s intent. We prioritize reader intent and topic alignment, which means that we may reject your application if it doesn’t match the criteria as described in the specific list.
When applying to a listicle, we encourage you to visit the article’s live page and consider the following steps and questions to determine if your software, product, tool, or service belongs on the list:
1. Check the List’s Definitions:
Most lists will provide a definition of the highlighted software topic (e.g., What is Project Portfolio Management (PPM) Software?)
2. Understand the List's Criteria:
Each listicle has its own set of criteria, usually found at the end. These can range from specific features to specific use cases. Carefully review these criteria to ensure your product aligns with them.
3. Check the Features Section:
In addition to general criteria, each list generally has a “features” section below the criteria section that describes the specific capabilities of the software. Compare the features of your product with those typically highlighted in the list. For instance, if the list focuses on project management tools, your software should include core functions like task management.
4. Think About the List’s Target Audience:
If your product is geared towards an entirely different audience, you might not be a good fit for the list. For example, if you offer a POS system for restaurants, you won’t be accepted onto a listicle geared towards POS systems for retail shops.
5. Does Your Product Make Sense to Add to the List?
Ask yourself if your product makes sense for the list. For example, if you are a project management software for devs but don’t offer features for actual testing and deployment, do not apply to listicles like “Best Regression Testing Tools.” A better list to apply to would be “Best project management software for developers.”
6. Does Your Product Fulfill Geographic Criteria?
Some of our listicles are geared towards specific geographic locations, like Canada. For example, if you are a payroll software based in the US and only offer US features, do not apply to a listicle called “Best Canadian Payroll Software.”
Every application is reviewed by a human, and we use these same steps and criteria to decide if your offering belongs on the list. We encourage you to only apply to ones that make sense and avoid applying to ones you are certain won't fit. Your account manager can offer you some guidance if you're unsure, and our PPC Click Volume Calculator also provides a comprehensive overview of potential lists for your campaign.