General Tab: Enter your Primary + Secondary Categories. Based on the options you select here, the vendor panel will provide recommendations for every available listicle that matches those categories. Note here, our categories can be overarching, whereas your offerings would be specific. As such, not every recommended listicle is going to be a fit for you - this will be vetted by the editorial team when you apply
Assets Tab: Enter your updated Logo & Screenshots
Pricing: If you offer customized pricing options, we recommend entering the lowest price or the pricing calculated for your ideal lead
PPC Bid Management: This is your PPC Campaign dashboard. Here you can set your monthly budget, manage your individual CPC bids, apply for relevant listicles and request specific editorial changes
Monthly Budget : Minimum $1000
Default bid : Lowest CPC $6.00
Accepted methods of payment:
Credit Card : You can add a Credit Card at the very bottom of the page
Monthly Wire Transfer : If you’d prefer a direct wire transfer on a monthly basis, inform your Account Manager, and they will assist you in setting it up
Conversion Tracking: You can implement the script in this section on your website’s signup success page(s)
Bidding:
Click on the publication of choice (CXL, DPM, PRD etc)
Identify the listicle/article to be featured on
30-Day Clicks : Number of clicks received by the article in the last 30 days
Your Bid : Starts with your default CPC bid. Click “Edit” to change your bid
Est. Position : Your estimated position at the entered CPC bid
Winning Bid : CPC bid by the vendor at 1st position. Bids can be increased or decreased by a minimum of $0.50
Analytics: This is where you can track your campaign’s performance in near real time. Select the time period you’d like to analyze
Category: Every listicle that your product/service is featured on
Website: Websites to the listicles that your product/service is featured on
Impressions: The number of impressions you received on that particular listicle
Average CPC: Your average CPC on that particular listicle, for the selected time period
Total Cost: Your total spend on that particular listicle for the selected time period
Click on the publication of choice (CXL, DPM, PRD etc)
Identify the listicle/article to be featured on
Then click Show Options:
Listicle Landing Page: Add the landing page you would like visitors (potential leads) to be directed to when they click on your product’s/service’s name on that specific listicle. You can also enter your UTM parameters here to track performance at a listicle level
Request Editorial Changes: Once your campaign is live and you’re featured on the listicle of your choice, you can request changes specific to pricing, features and integrations directly to the Editorial team here. If your changes are more comprehensive in nature, pass them onto your Account Manager to present to the Editorial team.
Applying for Listicles: After setting the monthly budget, setting your bid and adding your landing page (with UTMs), click “Apply” to be featured on that specific listicle. Our editorial team will then review your application for “Product Fit” and will build the entirety of the content. For most cases, the turnaround time here is 24 hours, but depending on the backlog it can take up to 4 days. As a general rule of thumb, if you don’t see any changes after 24 hours, please inform your Account Manager, to fast-track the process (where possible
Activating Your Campaign: If your preferred method of payment is Credit Card, click “Activate Campaign” at the bottom of the page, to automatically go live, once your application is accepted by the editorial
Account: To add users, invite them by entering their First Name, Last Name and email address
Billing: View invoice history with status